If the characteristics of all social media tools were combined into the characteristics of a human – constantly changing, hard to navigate, frustrating, always on the go – then I would NEVER want to date that person. It seems like everyday there is a new social media tool or a new interface that we need to relearn and become “masters” of.

When I started at Hunter Public Relations early this summer, I was very excited to learn that I would be a part of the LinkedIn Task Force, a social media tool that I feel has been relatively consistent since its start. Social Media Task Forces are very important at Hunter PR as they allow people with similar social media interests in the office to work together and share their knowledge. I recently participated in a webinar titled “Effectively Leveraging LinkedIn – How to Use LinkedIn as a Powerful PR Tool” with PR News. The webinar featured three speakers who discussed being digital leaders in your organization, how to engage communities on your personal and professional LinkedIn pages, and the best ways to be seen and stay connected.

I never knew how important personal profile optimization was on LinkedIn. For example, the headline on my personal LinkedIn profile says that I am a Junior Account Executive at Hunter PR. However, people are searching for specifics, and if I include words like “public relations,” “consumer,” or “food” in the headline then my profile would be more likely to show up in searches and therefore drive more people to click on “Hunter PR” from my page.

I think it’s very important to stay on top of social media trends because (like that person you’d never want to date) they really are changing every day!

-Lisa