
In 1989 at age 62 I started a new business! Thinking about it now, it seems so crazy, but after leaving Ogilvy & Mather I was unsatisfied and not ready to retire. Moreover, I wanted to prove to myself that I could realize the kind of PR agency I envisioned. With two people willing to take the risk with me, Hunter MacKenzie Cooper was born in my apartment on East 38th Street.
That first year was a scramble – euphoric when McIlhenny Company decided to move its business to us, frantic in locating decent affordable space, funny when trucking in used furniture from the United Wrecking Co., triumphant when we lured Grace (then Thompson, age 20 something) to join us.
For our first assignment from Kraft we staged a formal Washington Dinner Party for 140 food writers at the Willard Hotel. George and Barbara Bush look-alikes greeted everyone, satirist Mark Russell performed, and Miracle Whip appeared in every course, including dessert. It was a blast, a total success. That event plus our work for Tabasco sauce provided the credentials to build the business. And the clients started coming our way - Dannon, Pillsbury, Nabisco, Planters/LifeSavers, Haagen-Dazs and several more in just the first few years. The company grew and changed, evolving into what it is today.
I’m so very proud of the success you have achieved while maintaining a culture that nurtures and fulfills. It’s way beyond what I could possibly imagine those many years ago. I’m truly honored that my name is still on the door. Congratulations …and may the next 22 years be even more fantastic!
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