Pitching Santa: How Media Tips Apply to Writing A Letter to Santa

December 7, 2015 // By: // No Comments

Traditional Media     



A good PR professional knows how to break through the media clutter, but how do you break through the clutter of Santa’s mailbox? In honor of National Letter Writing Day, our National Media Relations team offers five tips on how to “pitch” Santa based on tried and true tips for pitching the media.


1) Don’t be naughty by asking for too much
Keep your pitches (aka wish list) short and concise with bulleted information.

2) Build A Relationship with Santa
Around Christmas, he knows that you’re going to be reaching out. But keep the lines of communication open in the offseason too so Santa won’t forget you. Take him out for milk & cookies!

3) Check YOUR list twice
Santa has a LOT of other kids sending him wish lists for Christmas – the last thing you want to do is forget something important! Mail Santa all the info in a timely manner so he will have everything he needs and won’t have any questions come Christmas Day.

4) Send a Thank You note
If you want to stay on Santa’s nice list for years to come, always send a thoughtful thank you note after the holidays. (Plus, it helps to build that relationship we were talking about).

5) It Takes a Village…Santa’s Village
Santa is a busy guy and he relies on his team to make it all happen. He’s like the executive producer, Mrs. Claus is the Supervising Producer and the elves are the segment producers who each handle different segment topics. Make sure to write a letter to the appropriate elf and they will reach out to Santa and Mrs. Claus for approval. Christmas isn’t a one-man show it takes a village of producers behind the scenes to make it happen!

So there you have it. We hope you keep these tips in mind while writing a letter to Santa this holiday season – or pitching the media in 2016! Best of luck!

About the Author

Lisa Jablon

As a Media Relations Associate within Hunter PR’s National Media Relations Department, Lisa supports the full agency client roster in media strategy development and securing national traditional media coverage.