Emmy Awards Draws Attention To Changes In The Industry

September 12, 2014 // By: // No Comments


For the first time since 1976, the 66th Annual Emmy Awards were held on a Monday, one of the many changes host Seth Meyers highlighted in this year’s telecast. In his opening monologue, Meyers poked fun at dramas such as Orange is the New Black that were submitted as comedies, which he credited to the writers in television for creating exceptional and multifaceted work. He made light of the fact MTV still has an award show for the music videos they no longer air, similar to network TV holding an awards show when all of the awards go to cable and Netflix. While Meyers’ comments were mostly made in jest, they served as a reminder the television industry is continuing to undergo a season of change.

There truly are so many different ways to consume television nowadays, whether it’s through DVR, Video on Demand or, of course, online streaming services. Online programming has continued to grow in popularity and newcomers like Sony and Amazon are hoping to replicate the success of Netflix with their own original series. While the “non-network” was shut out from receiving any awards this year, they garnered a total of 31 nominations, more Emmy nods than longstanding networks like Fox that only had 18 nominations.

What do these changes mean for brands that look to leverage television as a way to reach consumers? Click here for five things you need to know about the changing landscape of television in this month’s issue of Hunter PR’s 511 Newsletter.

About the Author

Kristen Lueck

Kristen Lueck is an Account Executive in Hunter Public Relation’s Entertainment Department.