A good PR professional knows how to break through the media clutter, but how do you break through the clutter of Santa’s mailbox? In honor of National Letter Writing Day, our National Media Relations team offers five tips on how to “pitch” Santa based on tried and true tips for pitching the media.
Over the years, social media has revolutionized the public relations space. PR pros have now been granted endless avenues with which to connect to journalists. Thanks to Instagram, I’ve been able to connect with them through this photo sharing social network. Instagram is intended to “capture and share the world’s moments” with friends, family and as a fortunate byproduct, the media.
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In today’s world of “gotcha” journalism in which on an-air gaffe can spread virally in a matter of minutes, media training is more essential than ever. But to take a counterintuitive twist on the old adage of “practice makes perfect,” too much practice doesn’t make perfect. Just as overtraining in the gym diminishes results, the same is often true when overtraining for a media interview.
It’s no surprise that U.S. media were on high alert the weeks leading up to and following the July 22 birth of George Alexander Louis, the future king of England. Just about every major American print, broadcast and online news outlet had correspondents across the pond capturing minute-by-minute updates, released through digital and traditional content. At the same time, some marketers prepared for a shift in brand communication strategies to leverage the event.
Do your homework before pitching me. Don’t send me a blast, cookie-cutter e-mail, because I’ll ignore it. Try grabbing me with a catchy subject line. Avoid hyperbole and superlatives — even if your product or service truly is unique, innovative or cutting-edge. And above all, never ask me if I got your pitch or press release.
As a member of Hunter Public Relations’ media department, I closely monitor national newspaper headlines and major online news outlets. This keeps me updated on newsworthy topics our agency can leverage on behalf of our clients. Read more…
As a media specialist, I’m always looking to tie our clients’ products to breaking news when appropriate. But when companies try to force-fit their brands into media coverage of major disasters and tragedies — such as Hurricane Sandy and the Newtown shootings — the results often aren’t pretty. Read more…
Back in August, I wrote a blog post about why spokespersons for the Obama and Romney campaigns had the leverage to demand that reporters review quotes with them prior to publication. Read more…
If someone told me at the start of my PR career that I could get press coverage from creating National Pinot Noir Day for my wine client, I would have jumped at the opportunity. Read more…
If someone gave me a quarter every time I’ve been asked to contact a reporter to review my client’s quotes in an upcoming article— Read more…
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