Highlights from Coachella 2018: Creating Shareable Experiences
             Entertainment

For Coachella festival-goers, it’s not just about the music lineup; in recent years the countless private and public-parties surrounding the festival have become destinations in and of themselves. Consumers, influencers, and talent alike flock to these parties to show off their access to the most exclusive events, where the who’s who is partying, and the activations are on point. Brands have an opportunity to insert themselves into these moments and reach an engaged audience at one of the biggest music festivals in the country.  But it’s important that brands activate in a meaningful and authentic way that excites the consumer, and as the expectation for engaging activations grows, brands are feeling the pressure to step it up. Gone are the days of the boring step and repeat. Creative ideas are a must have for that “stop in your tracks” branded backdrop for consumers and influencers to snap an Instagram and set the stage for that #CoachellaEnvy. Read more…

             Social & Digital Media

They say communication is the key to a great relationship.

They say relationships are at the heart of Public Relations.

They say PR practitioners are communications professionals.

Knowing all that, we should be the world’s greatest communicators. So why did I find myself recently sitting in front of a room full of 50+ bloggers—media-savvy bloggers who work with PR folks every day—who were desperate for some sort of clue about what exactly it is that PR people do and expect of them?
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Super Bowl Reaction Round Table
             Social & Digital Media

Record-breaking numbers for both television viewership and social media activity were clocked during the big game this weekend. And while we’re still talking about the highlights (dancing sharks! interceptions!) and lowlights (sad ads. interceptions!) of the action on and off the field, we’ve also had some time to digest the social game play that paralleled the big game. This year, we’re taking our conversation from the Hunter office water cooler to the digital water cooler and sharing what surprised, delighted and inspired us from the Super Bowl marketing game.

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Lessons Learned From Another Year at SXSW Interactive
             Consumer Electronics

A few weeks ago I returned from SXSW Interactive where for the third year in a row, I managed an on-site activation on behalf of my client, 3M. Every year, I enjoy checking out what brands are there and how they used their activation to meet their marketing objectives.

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Five Insights From Social Data Week
             Research & Insights

Last week, I had the pleasure of attending a Social Data Week (#SDWK13) event at the Mandarin Oriental Hotel in NYC’s Columbus Circle. Hosted by the fine folks at DataSift, it was one of the most efficient – and informative – one-day conferences I’ve attended in recent memory. (You don’t always need three days to share valuable insights!)

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Mark Your Calendars: A Community Manager’s Guide to Leveraging Unusual Holidays
             Social & Digital Media

Last we met, we gave you a brief, yet (hopefully) effective glimpse into the life of a Social Media Community Manager. Due to the overwhelmingly positive response to this post (mostly from our moms), we’ve decided to write a follow-up post on a Community Manager’s secret weapon: unusual holidays.

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New Fans, Status Updates and Likes, Oh My: A peek inside the lives of Hunter PR’s [caffeine-induced] community managers
             Social & Digital Media

Friend: “So you’re on Facebook all day?”
Community Manager: “Uhh, no.“

Ever had a conversation like this? So have we. Read more…


The Hunger Games Teaches Brands How to Launch a Product in the Social/Digital Space
             Social & Digital Media

Brands are constantly studying the marketing campaigns of competitors to extract the most successful elements and utilize these learnings when creating their own programs. But there are plenty of lessons to be learned from entertainment properties as well. Read more…


The 511 — A Look at Five Things You Need to Know About Vine
             Social & Digital Media

Is six seconds long enough to tell a compelling visual story? The folks at Twitter are betting the answer to that question is a resounding #yes. Read more…


For the Love of the GIF
             Social & Digital Media

Oxford Dictionary’s word of the year for 2012 isn’t influencer or Instagram. It isn’t even Honey Boo Boo. It’s Gif. Read more…