Historically, the goal for publicists has been to secure ink for their clients in top publications by pitching story angles or new announcements to journalists, providing them with key messages and waiting for their articles to appear in print. Today, however, there is a shift from relying on this traditional model, as brands are empowered to create and disseminate their own content through online newsrooms and a host of digital and social channels.

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While media buzz surrounding that “big Sunday game” may have come and gone, if you’re not in PR, you may not realize just how many brands tried to make themselves part of that conversation. Read more…

Today at Hunter Public Relations we celebrate our 24th anniversary. Affectionately called ‘Founders Day’ by the staff, it’s a day to reflect on our history and honor our fearless founder and PRSA Gold Anvil winner, Barbara W. Hunter.

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It’s Fashion Week here in New York City once again, and as the beauty world’s elite descend upon the city, a thought occurred to me: Read more…

One afternoon in August 2000, the Hunter Public Relations staff hopped into a handful of minivans at 41 Madison Avenue and headed to an inn in the Catskills. Read more…