Hispanic Media

Every year I look forward to attending Hispanicize because I leave feeling inspired by the great work brands are doing to engage and reach this dynamic community I’m proud to be a part of. Held in Miami, FL, the conference is one of the largest gatherings of social media influencers, marketers, media, and entertainment catering to the U.S Hispanic audience.  This year was particularly insightful because Hispanicize, in partnership with PR Week, hosted the first-ever CMO Summit.  This day-long event, tailored to Hispanic marketers, featured in-depth campaign case studies, a survey on Gen Z revealing their shopping and social media habits, and a live focus group with the cutest Hispanic Gen Z sample.

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             Marketing Communications

Recently I had the opportunity to speak about integrated marketing and the future of PR at my alma mater, Hofstra University, in a conference sponsored by their chapter of PRSSA. I was surprised to see so many hands go up after my presentation with questions less about the content of what I presented, and more about my specific role at the agency, what’s it like working at Hunter, and any pointers and tips I could share for these soon-to-be college graduates. In my four plus years at Hunter PR, I’ve seen the agency grow in size and scope, but also in our ability to adapt to the ever-changing world of PR. With that in mind, I put myself in their shoes and thought about what I would want to know in 2015 if I was just starting my career in PR.
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“Inter(n)view” with Hunter PR’s Barbara Hunter Fellow
             Marketing Communications

As part of Hunter PR’s 25th anniversary celebration, we announced the Barbara Hunter Fellow program to honor the agency’s founder. This summer, we welcomed our first Fellow, Victoria Dellacava a junior at the University of Delaware, to the Hunter halls. She joined the health and social media teams during her internship. To describe her experience, she answers a series of questions in the following “Inter(n)view.”
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The Power of Partnership
             Hunter Public Relations

Today, Hunter Public Relations joined the MDC Partners Strategic Communications Group. This is a very exciting milestone in our 25-year history as we have found a strategic partner who shares our vision for the future, our entrepreneurial drive and above all, our focus on culture and client service.

This occasion has caused me to reflect on the symbiotic partnerships that have shaped so many successful businesses, including Hunter PR.
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Wrong is Right / Bad is Good
             Marketing Communications

Big ideas are at the heart of successful PR campaigns. So what’s the secret to unearthing big ideas? Knowing that the road to a big idea is paved with lots and lots of bad, wrong ideas.

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Bring Your Parents To Work Day 2014
             Hunter Public Relations

No Mom, What I Do is Not Like on “Mad Men”

My folks each had decades of experience in Public Relations and Marketing, dating back to the 1970’s when they both did PR for the Arizona State Fair and Coliseum. So when I talk with them about my work, it is with a short hand that many of my colleagues aren’t fortunate enough to share with their parents.

For many of my co-workers, it’s not uncommon for them to hear the following from their parents: “I just saw that amazing super bowl commercial, honey. Did you make that?” Or, “I was coming home from the store and saw that big billboard. Is that yours?!”
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After 25 Years of Celebrating Brand Anniversaries, Hunter Public Relations Gets Its Turn
             Marketing Communications

Over the years, Hunter Public Relations has managed dozens of anniversary campaigns on behalf of our clients. In 1990, we celebrated the 125th Anniversary of Tabasco brand pepper sauce by hosting a crawfish boil for more than 100 food and media influencers, which included recreating a bayou in the middle of Manhattan. In 1997, we helped the Jell-O brand celebrate its 100th by opening its own museum in its birthplace of LeRoy, New York. A few years later, we opened another hall of fame in Hastings, Nebraska to honor the the 75th anniversary of Kool-Aid and its famous happy-go-lucky “spokespitcher,” the Kool-Aid Man.

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             Marketing Communications

What if you could target moms by marketing to dads? What if you could appeal to intelligent men by including strong women in your message? This might sound like selling to cats by appealing to dogs, but it’s very different—for one thing, we’re all human.

Let me back up. This starts with the Dad 2.0 Summit.

Held this year in late January in New Orleans, the Dad 2.0 Summit is described by its founders as “an annual conference where marketers, social media leaders, and blogging parents connect to discuss the changing voice and perception of modern fatherhood.” As a marketer and a dad, I was ostensibly there to learn how Hunter PR and our brands can best work with the increasingly vocal Internet Dad contingent.

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             Marketing Communications

Historically, the goal for publicists has been to secure ink for their clients in top publications by pitching story angles or new announcements to journalists, providing them with key messages and waiting for their articles to appear in print. Today, however, there is a shift from relying on this traditional model, as brands are empowered to create and disseminate their own content through online newsrooms and a host of digital and social channels.

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Scoring PR Touchdowns: How to Capitalize on Big National Events
             Marketing Communications

While media buzz surrounding that “big Sunday game” may have come and gone, if you’re not in PR, you may not realize just how many brands tried to make themselves part of that conversation. Read more…