It’s no secret that the U.S. Hispanic segment offers companies a big growth opportunity, and it is exciting to see that many brands are already implementing strategies to reach this diverse consumer.
I was recently interviewed by eMarketer, Inc. as part of the “U.S. Hispanic Millennials: Bridging Cultural and Technology Gaps” report. It got me thinking about myself, a second generation Hispanic millennial, and how mobile usage affects my own path to purchase, what ads resonate with me and why I choose some brands over others.
I recently returned from my first Hispanicize experience. Hispanicize, the largest annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, film, music and innovation, has emerged as THE place to be for marketers and I was able to experience it all as a first-time attendee. There were so many people to meet, brands to experience, panels to attend, experts to learn from, and, of course, so much entertainment to enjoy.
As a Miami native, I’m so proud that the most talented Latino bloggers, journalists and top film, music and marketing executives touch down in Miami for a week to support, learn and share with each other at Hispanicize. Now in its fifth year, Hispanicize is one of the largest national events that brings together more than 1,000 Hispanic thought leaders in the areas of film, music, marketing, social media, tech and traditional media.
Television history was made this week when Despierta America’s Karla Martínez and Raul González switched places with Good Morning America’s (GMA) Lara Spencer and Sam Champion to create a bilingual morning show mash-up between two of the most recognized morning shows in the U.S.
Recently Hunter Public Relation’s Hispanic Strategies and Solutions shared some insights with PR Week in a three-part series on how to engage with specific segments within the U.S. Hispanic population. I honed in on Hispanic millennials, took an even deeper look at Hispanic males of this generation and finally discussed the Latino Boomers.
U.S. Hispanic television continues to grow with the recent announcement that CNN Latino is expanding to Miami after already having a presence in Los Angeles, New York, Tampa and a few other markets. At the same time that Spanish language television programming is flourishing, mainstream programming is also being created to reach the more acculturated Latino viewer, with the newest example being the new Lifetime show Devious Maids, co-produced by Eva Longoria.
The societal mosaic of the United States has never been more intricate: Read more…