As part of the Hunter Holidays 2015 countdown, we asked Hunter PR founder Barbara Hunter to share with us her favorite holiday cookie recipe. She provided a recipe for Rum Balls, with a brief story that nods to the tradition of family holiday recipes being passed from generation to generation.
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As I was preparing to take on the role of Managing Director of the new Hunter Public Relations office in London, I was reflecting on an experience I had with a friend several years ago when he sent me a satirical article about people taking pictures of their food. He was teasing me about how much I was snapping and sharing everything that was put in front of me. Little did he know, I was actually participating in a global food-sharing movement. Technology, emerging social platforms, an acceptance of phones at the table and a slew of “how to take a great food photo on mobile” stories all fueled the ever-evolving landscape of how people talk about and share their culinary experiences.
The weather is getting colder, the days are getting shorter, and holiday displays are already popping up in the grocery store. For us at Hunter PR this means another annual ritual has kicked into high gear: The Hunter PR Food News Study! The interdisciplinary team made up of members from our agency’s food practice, national media relations and research & insights departments, along with our partners at Libran Research & Consulting, have already begun the process of pouring over hundreds (nay, thousands) of archived food stories from the year. However, we still have some unfinished business from last year’s study to attend to – the reveal of our Food News Consumers segmentation study.
From Top Chef to The Chew and from glossy magazine covers to YouTube highlights and general web content, it’s nearly impossible to avoid the influence of star chefs today. Food news and chef appearances are no longer contained to the Food Network and The New York Times Dining section. They are everywhere. They are making their mark and brands are taking notice.
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Since 2003, Hunter PR has polled Americans about the top food news of the year. From outbreaks of food related illness, to nutrition and health issues, controversies over legislation, and the fun stuff, like the surge in popularity of all things bacon, Americans and the media that serve them place an enormous amount of importance, and rightly so, on information about the food they eat and its impact on their health and wallets. In fact, our annual Food News Study finds that almost half rate food related news as more important than other news stories. As an agency built on food & beverage public relations, that’s music to our ears.
Influencer engagement has long been an effective strategy in the ongoing construction of brand affinity, but as words are being catapulted across the globe via digital communication efforts, the impact of a smaller network of tastemakers has grown. This rings especially true in the world of food and beverage influencers.
From BlogPaws to Wine Bloggers’ Conference to Fitbloggin’, there seems to be a blogger conference taking place every week of the year for every type of blogger out there.
So how do you know which conference makes the most sense for your brand?
As food and beverage marketers, not only is it important for us to stay on top of the latest and greatest apps our target consumers are using, but we must also look for ways to tap into these apps for marketing purposes. Read more…
In a year dominated by news of political elections, the economy, and the Olympic Games, food-related stories still rank among the most significant of 2012 according to our recently released, tenth annual Hunter Public Relations Food News Study, conducted in partnership with Direct Research, Inc. (DRI). Read more…
In today’s world of fiscal uncertainly, it seems like everyone is yearning for a little taste of “the good ol’ days.” Whether it’s watching a classic movie or eating comfort food, such as grandma’s homemade soup or Twinkies, it’s the little things that spark memories of “simpler times” and ease life during these down economic times. Read more…
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