Big Game Delights, but Lacks Surprises
             Entertainment

One of the reasons why “The Big Game” is consistently one of the most watched live events of the year is because of the many layers of discovery and surprise, from the players enjoying their history-making moment to the over-the-top halftime spectacle to the ads that keep us entertained when there’s a break in action on the field. However, over the years as the media has turned the game into an EVENT that occupies hours of airtime before a player even steps on the field, there continues to be fewer surprises for viewers. Read more…

             Entertainment

For the first time since 1976, the 66th Annual Emmy Awards were held on a Monday, one of the many changes host Seth Meyers highlighted in this year’s telecast. In his opening monologue, Meyers poked fun at dramas such as Orange is the New Black that were submitted as comedies, which he credited to the writers in television for creating exceptional and multifaceted work. He made light of the fact MTV still has an award show for the music videos they no longer air, similar to network TV holding an awards show when all of the awards go to cable and Netflix. While Meyers’ comments were mostly made in jest, they served as a reminder the television industry is continuing to undergo a season of change.

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Once In A Lifetime: Using Special Music Experiences To Drive Consumer Loyalty
             Entertainment

When a bright-eyed, teenaged Courteney Cox was pulled on stage in Bruce Springsteen’s “Dancing in the Dark” music video, she realized a dream shared by people everywhere. That is, the dream of a face-to-face, personalized interaction with a their favorite musician, singing just for them! This epic encounter took place in 1984, so unfortunately Ms. Cox was unable to post photos of her tickets beforehand, create a streaming Springsteen playlist, check-in at the stadium, or snap and share a selfie with The Boss live from the stage.

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The Evolving Relationship Between Brands and Celebrities
             Entertainment

Recently, Hunter Public Relations’ Entertainment Department authored an article for PR News on the changing relationship between celebrities and brands. While it is not new news that celebrity endorsements have become common practice for PR professionals, what is new is the way these partnerships are taking shape. Read more…


The Perfect Marriage of Brand and Celebrity
             Entertainment

It’s my favorite time of the year, but not because the temperatures are cooling or the leaves are turning rich shades of red and brown. As an entertainment junkie, I’m most excited about the new fall TV season and the awards season that’s not far behind. Read more…