A few weeks ago I returned from SXSW Interactive where for the third year in a row, I managed an on-site activation on behalf of my client, 3M. Every year, I enjoy checking out what brands are there and how they used their activation to meet their marketing objectives.
You might have asked yourself this question as #sxsw dominated your Twitter feed over the past week: should I be there? Read more…
Not only is tomorrow Thanksgiving (can you believe it!?), but it’s also the official start of the holiday shopping season. While we’ve been working with our clients on their holiday plans for months, it really hits home once we start seeing the influx of media opportunities for brands with Black Friday and Cyber Monday deals.
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As I’m kicking off brand planning for 2013, I’m faced with the familiar task of finding the right balance of strategies and tactics dedicated to both consumer and enterprise audiences. Read more…
I recently finished reading Walter Isaacson’s excellent biography on Steve Jobs (I know…I’m a bit behind on my book list), and although many marvel at how Jobs transformed the computing, music, and publishing industries, the book reminded me that he also transformed the marketing industry. Read more…
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