Lessons Learned From Another Year at SXSW Interactive
             Consumer Electronics

A few weeks ago I returned from SXSW Interactive where for the third year in a row, I managed an on-site activation on behalf of my client, 3M. Every year, I enjoy checking out what brands are there and how they used their activation to meet their marketing objectives.

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Should You Be at SXSW?
             Consumer Electronics

You might have asked yourself this question as #sxsw dominated your Twitter feed over the past week: should I be there? Read more…


Black Friday Buzz
             Consumer Electronics

Not only is tomorrow Thanksgiving (can you believe it!?), but it’s also the official start of the holiday shopping season. While we’ve been working with our clients on their holiday plans for months, it really hits home once we start seeing the influx of media opportunities for brands with Black Friday and Cyber Monday deals.
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Finding the Right Balance:  Enterprise vs. Consumer Marketing
             Consumer Electronics

As I’m kicking off brand planning for 2013, I’m faced with the familiar task of finding the right balance of strategies and tactics dedicated to both consumer and enterprise audiences. Read more…


Mastering the Launch of A New Consumer Tech Product
             Consumer Electronics

I recently finished reading  Walter Isaacson’s excellent biography on Steve Jobs (I know…I’m a bit behind on my book list), and although many marvel at how Jobs transformed the computing, music, and publishing industries, the book reminded me that he also transformed the marketing industry. Read more…