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Hunter PR Blog

A Summer Spot Not To Miss

clock July 29, 2010 05:24 by Abby Bedecs, Intern, @HunterPR

I haven't quite decided if it's having grown up in Maine, surrounded by wilderness, or whether it's the brief moment of warm escape from our oh-so-air-conditioned office, but there's just something about Madison Square Park that draws me in, day after day.

For those of you who have been to the park (or now have looked it up on a map), you know that it is really quite small – it only takes me about two minutes to walk diagonally across, even in heels.  But the park’s twisting pathways, flowing fountains and numerous spots to stop, sit and soak it all in, allow you to become truly immersed in nature, and are reason enough to actually take your lunch break during the busy work week.

Of course, you eventually realize that you are in the midst of a famous metropolis, and with the best of both worlds, there is no shortage of things to do, places to go, or people to see…

Surrounding the park you can find almost anything you might want to eat, whether it’s a gourmet meal, a sub from a chain restaurant, supplies for a picnic, or fresh fruit from one of the many outdoor vendors.  If you're willing to wait in the ever-present line (or know enough to check the live video feed to see any breaks in the crowd) the juicy burgers and heavenly concretes at the Shake Shack are honestly worth your wait.  Just make sure to B-line it if you’re only filling your frozen dessert fix.

 But, what really draws the crowds in to Mad.Sq.Pk. is the summer concert series that takes place at 7 p.m. every Wednesday until 8/4.  With "acts ranging from jazz, soul and R&B to folk, bluegrass and pop…” there's sure to be something for everyone!  

Whether it's your type of jam or not, the concerts make for great people watching sessions, and can be the perfect outdoor alternative to typical happy hours (the Shake Shack serves beer and wine).  Definitely worth a trip, but hurry, concerts end soon!

 

Other attractions at the park include:

·      Seasonal Art Exhibits

·      A dog park

·      A children's play area

·      Grassy sections for lounging

·      Plentiful chairs, benches and small patio tables

* For a list of all the things going on make sure to check out the park's event calendar.

 

Weather permitting, you know where to find me this summer: in my small city escape!  I hope someday you check it out, too.

Abby



How many phone numbers do you know by heart?

When did we start living in the future? I mean, we’ve all been aware of technology evolving through our lifetime, but nothing like the pace we seem to be currently on.

The other day I found out Sony is developing a display that is as thin as a sheet of paper and flexes like paper too. We’ve got cars that run on air, and with regards to cellular technology all I have to say is this- iphone.

All of these innovations are amazing and were conceived to give us the ability to multitask and mass communicate. But, has anyone thought about how much we all depend on technology?

Back in the day, I remembered all sorts of things from phone numbers and addresses to instructions on how to make a kite. Nowadays, if I walk out of my home without my cell phone I can’t help but feel a little anxious.

Technology certainly has its perks and I’d be a hypocrite if I told you not to use it, but as an exercise, try going a day without your phone. Who knows, you might find it liberating.

Freddy 

 



Summer Begins at the Union Square Green Market

Growing up in the south, Memorial Day barbecues and pool parties always signified the start of summer.  Now that I live in New York, summer really starts for me when Union Square Green Market comes alive.  Week by week, I anticipate summer and watch it grow closer based almost entirely on what produce is for sale on Saturday mornings in Union Square.

For the past few weeks, I’ve been able to stock up on fresh asparagus, mushrooms and herbs.  This weekend, the first batch of strawberries made their debut, and each week as the summer progresses, I’ll pick up something new--including amazing tomatoes, apricots and sweet corn.

The beauty of all these fresh ingredients from local farmers is that you don’t have to do much to them to make them taste good.  I usually show up at the market, pick up whatever I think looks good and work out a plan when I get home.  

Last week, that meant a super-simple, summery potato salad with cremini mushrooms, shallots, dill, oil and vinegar.  Who knows what next week will hold…

Valerie 



Online Life Becomes Real Life

Last week, when I went to meet a few friends for drinks in the West Village, I walked in to see every single one of them glued to their iPhone/Blackberry, and they barely even noticed me. What were they so enthralled in? Well one was checking in on Foursquare, another was tweeting about the delicious cocktails, and the other was figuring out where to go for dinner through the Urban Spoon app.

While I may have been slightly annoyed at first, I realized that social media has truly become a part of our everyday life – not just the free time at our computers anymore. With the growth of smartphones and fast wifi connections, people are updating right on location...relationships are being made online and then transferred into real life and vice-versa. The online world has been integrated into every part of what we do...the people we meet, the things we buy, the places we go. And there's no turning back; by 2015, the mobile Web will be bigger than desktop Internet use.

The next morning, when I snoozed my phone alarm to put off getting out of bed for another 10 minutes, I checked out Facebook on my iPhone and got excited to see 2 photos tagged of me and a friend request from a new person I’d met the day before.

Olivia



Bring Your Parents to Work Day

There was a time in middle school when I went to my dad’s dental office for Bring Your Child to Work Day. Not only did I learn about the art of filling cavities and crafting dentures, but I also realized that the most rewarding part of his job is building patient relationships. That day gave me a better understanding of why he loves going into work every single day.

Fast forward 10 years and the tables turned.

Last week, Hunter Public Relations hosted its first-ever Bring Your Parents to Work Day. Over time, we've found that many of our parents and extended family members have little to no idea about the life of a PR professional. As a result, Hunter PR conducted a survey to see what the staff's family members thought PR executives typically handle. Overall, our survey concluded that 45% of family members believe the job involves creating a print ad or TV commercial, and 85% of people wish they had a better understanding of what PR professionals do for a living.

We organized a jam-packed schedule of activities for our 70+ attendees, with PR 101 courses including brainstorming, media training and social media (Facebook, Twitter, blogs). We also offered our family members hands-on electives to introduce them to Hunter PR’s client roster, which included wine tasting, whisky tasting featuring our clients Bushmills and Johnnie Walker, recipe development featuring Campbell's cooking soups, and a gift-wrapping demo featuring Scotch tape and Scotch gift-wrapping supplies. The gift-wrapping course even included a special appearance by 2008 Scotch Brand Most Gifted Wrapper, Alton Dulaney.

We would like to thank all of the family members for attending and making the event a huge success. The day’s activities were informative, inspiring, engaging, and most importantly, fun!

A few words parting words from the parents:

“I learned about the elements of the brainstorming process. I can see why my daughter is always so excited when she talks to me about her job.”

- Jill Fishgold (Nancy’s mom)

“I learned a lot about PR today – especially social media!”

- Karen Bitting (Kaitlin’s mom)

“Today I learned how a company’s culture of fun and professionalism can drive excellence in the PR business. Hunters rock!”

- Bob Palestine (Danny’s dad)

Tracy Hom with her parents, Joe and Emily Hom



Setting the Mood for Summer

Some of my strongest memories are tied to -- if not defined by -- music.  From the age of about 18 months old, when my parents found me whistling under the breakfast table, to feeling “easy like Sunday morning” after last night’s supermarket run, it’s hard to remember a time I didn’t have a song in my head. 

A few years back, I found a book:  This is Your Brain on Music by Daniel J. Levitin, which served as perfect way to feed both my inner geek and also gain a better understanding of why certain songs just stick with you and have the power to instantly remind you of specific events, times or places.

The recent spell of warm weather left me longing for lazy summer days and scanning my sonic memory bank to create playlists to welcome the season.  After culling some favorites (and with a little crowd sourcing thrown in for good measure), I had a list of more than 100 good-time summer jams, spanning several decades.  Since I can barely scratch the surface here, I’ll share a couple playlists (one old school, one contemporary) to help get you in the summer mindset.

Summer Breeze – Seals & Crofts

Baker Street – Gerry Rafferty

California Soul – Marlena Shaw

Steal Away – Robbie Dupree

Reminiscing – Little River Band

I’d Really Love to See You Tonight – England Dan and John Ford Coley

Don’t Go Breaking My Heart – Elton John and Kiki Dee

Whenever I Call You Friend – Kenny Loggins/Melissa Manchester

Living Thing – ELO

Xanadu – Olivia Newton John

 

Jump in the Pool – Friendly Fires

Catch the Sun – Doves

Ooh Yeah – Moby

Happy Up Here –Royksopp

Raindrops – Basement Jaxx

Keep Your Eyes Ahead – The Helio Sequence

Nearer Than Heaven – The Delays

Sometime Around Midnight – Airborne Toxic Event

1901—Phoenix

Kids -- MGMT


What gems will this summer hold?  It’s a bit early to say, but the new MGMT and Gorillaz are poised to be in heavy rotation.

Amanda



Chow down, Chi-town!

Coming to you from Hunter PR in Chicago. I am thrilled to rejoin Hunter from the Windy City! We’ve got a lot of foodies in the office, so I decided to dedicate my post to the wonderful food scene here. Hopefully this will serve as a mini-resource the next time you’re visiting the Second City and need a place to chow down downtown.  After reflecting on the best food experiences I’ve had to-date, here are my top five restaurant recommendations:

The Purple Pig – how can you go wrong with the tagline “Cheese, Swine and Wine”?  This friendly wine bar is tucked away on the Magnificent Mile but is frequented by locals.  Don’t miss: Pig’s Ear with Crispy Kale, Marinated Cherry Peppers & Fried Egg

Quartino – This popular Italian tapas restaurant, pizzeria and wine bar never disappoints, and that’s why Chicagoans keep coming back. Great place before a night out on the town. Don’t miss: anything on the Salumeria small plates menu (try the Duck Prosciutto!)

XOCO – You’ve done it again, Rick Bayless, and this time, celebrating Mexican street food.  This quick service café in River North, next to Bayless’ famed Topolobampo and Frontera Grill, features delectable entrees for under $15.  “Xoxo” is Mexican slang for “little sister”.  Don’t miss: Woodland Mushroom Tortas

Hop Haus – This neighborhood bar is unassuming from the outside, but is one-of-a-kind on the inside.  Head here for your pick of 32 microbrews and imports, including Ebel‘Sweiss from Illinois (personal fave).  Don’t miss: Ostrich burger with Havarti cheese

Sushi Naniwa – There are tons of sushi options in River North, but Sushi Naniwa is home to the freshest sushi for the best value.  The staff is incredibly friendly, too. Great place to eat in or take out. Don’t miss: Uni shooter (sea urchin)

Rachel



Spring into action...

This year was a harsh winter for New Yorkers and the cold weather keeps lingering, but we’re starting to see the first glimpse of spring and warm weather. As to be expected, New Yorkers are out and about enjoying the rays as soon as the sunshine hits.  Just a few weeks ago it was the first official warm day and it feels like everyone flocked to Central Park or Prospect Park to lay out, toss a Frisbee or picnic with friends.

There are so many fun and free events that go on in the spring and summer that it’s hard to keep up and I thought I would share some of my most reliable sources on how to keep my finger on the pulse and make sure I don’t miss out on any of the fun.

Flavorpill is one of my favorite weekly newsletters so find out what’s going on in the cultural scene.  Another favorite is Tasting Table and the weekend guide because I’m a huge foodie and will never pass up a good meal deal, pairing dinner or tasting event.  I love music and outdoor concerts so I check OhmyRockness religiously to find out what bands are playing and where.

A great way to share these fun events with friends and plan your outings together is to create a social Gmail calendar and invite your friends to also post fun things to do that all of you can access, view and add to.

Annette



Spring Has Sprung!

It's about time- the SNOWPOCALYPSE of 2010 is behind New York City and hopefully we can look forward to bright sunny days on the horizon. This past winter has been brutal, but thanks to New York City Clothing Bank, hundreds of individuals across the five boroughs of NYC have been clothed with new, never-worn clothing. Since February, Hunter Public Relations has been fundraising for the New York City Clothing Bank via Facebook- for every fan that Hunter PR gets on Facebook through March 31, we are donating $1 to this worthy organization.

To continue raising funds, our staffers hit the pavement last Friday to give away 800 spring flowers throughout Manhattan. Attached to the flowers were tags describing our Facebook fundraising efforts, with a special announcement of a double donation ($2) for every new fan through March 31. From Madison Avenue to Union Square, Herald Square and Grand Central Station, Hunter PR staffers handed out flowers to celebrate the first day of spring and continue to raise awareness for the New York City Clothing Bank.

Please take this time to become a Hunter PR Facebook fan and help us help others. Our Facebook page provides insights into the ever-changing world of PR & social media, our company culture as well as job opportunities. We thank you for your continued support of NYC Clothing Bank, and hopefully together we can really make a difference.


Best,

Danny



Survey Says...

If you’ve ever been lucky enough to visit our offices on a Wednesday, you know that Wednesday is the official day for Cupcakes & Cocktails at Hunter Public Relations. I have the exciting task of organizing the cart, which includes everything from deciding a theme, picking a bakery/cupcake flavor and choosing one of our spirits brands to create the cocktail.

Since there’s always something exciting happening in the office, themes are never hard to come by. One of my favorites was when we celebrated Hasbro’s Family Game Night. I was able to raffle off a Connect 4x4 Game!

Another one of my favorite themes is celebrating birthdays. If your birthday lands on a Wednesday, the cart is dedicated to you. Here’s a photo of Michael Lamp’s birthday cart with his favorite flavor cupcake, Red Velvet, paired with an Electric Lemonade Cocktail made with Ketel One. 

Since the one-year anniversary of Cupcakes & Cocktails is approaching next month, I decided to survey the staff to find out their top picks.  Here are the results:

1)    Favorite bakery in NYC: Baked By Melissa

2)    Favorite cupcake overall: Billy’s Banana Cupcake

3)    Most unique flavor: Kumquat Cupcakery’s Maple Bacon Cupcake

4)    Best Cupcakes & Cocktails theme: Michael Lamp’s Birthday

I think it’s safe to say that here at Hunter PR, we’re experts when it comes to cupcakes. We’ve tasted over 48 different flavors of cupcakes, from 21 different bakeries. We’ve had cupcakes served off a truck, cupcakes infused with alcohol and cupcakes topped with bacon. Still, bakeries keep coming up with creative ways to keep the cupcake craze going, and we love to try them all!

Cassie

(P.S. Hunter PR reminds you to drink responsibly with your cupcakes!)



About Us

Hunter Public Relations is a New York-based marketing communications firm that partners with many of America’s most iconic brands. Our team of 60 PR sharpshooters is always on the lookout for all that is quirky, cool and outrageous in pop culture, food and drink, beauty, games, toys and tech.

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