6 Jul 2018
             Hunter Public Relations

On Thursday, June 28th, Hunter hosted its inaugural “Hunter Playdate,” a fun and festive “work day” to introduce Hunter kids to the world in which Hunter adults work. Thirty children – ranging in age from eight months to 18 years – were invited to Hunter HQ to learn what their parents (and aunts and uncles and “aunts” and “uncles”) do at the office every day. And 100 plus agency staff got to join in the fun, too.

So, what really happens at a Hunter Playdate you ask? We asked two Hunter moms to share their favorite Hunter Playdate moments and why this day was important to them as working parents.

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25 May 2018

Highlights from Coachella 2018: Creating Shareable Experiences
             Entertainment

For Coachella festival-goers, it’s not just about the music lineup; in recent years the countless private and public-parties surrounding the festival have become destinations in and of themselves. Consumers, influencers, and talent alike flock to these parties to show off their access to the most exclusive events, where the who’s who is partying, and the activations are on point. Brands have an opportunity to insert themselves into these moments and reach an engaged audience at one of the biggest music festivals in the country.  But it’s important that brands activate in a meaningful and authentic way that excites the consumer, and as the expectation for engaging activations grows, brands are feeling the pressure to step it up. Gone are the days of the boring step and repeat. Creative ideas are a must have for that “stop in your tracks” branded backdrop for consumers and influencers to snap an Instagram and set the stage for that #CoachellaEnvy. Read more…

2 May 2017
             Hispanic Media

Every year I look forward to attending Hispanicize because I leave feeling inspired by the great work brands are doing to engage and reach this dynamic community I’m proud to be a part of. Held in Miami, FL, the conference is one of the largest gatherings of social media influencers, marketers, media, and entertainment catering to the U.S Hispanic audience.  This year was particularly insightful because Hispanicize, in partnership with PR Week, hosted the first-ever CMO Summit.  This day-long event, tailored to Hispanic marketers, featured in-depth campaign case studies, a survey on Gen Z revealing their shopping and social media habits, and a live focus group with the cutest Hispanic Gen Z sample.

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1 Mar 2016
             Social & Digital Media

They say communication is the key to a great relationship.

They say relationships are at the heart of Public Relations.

They say PR practitioners are communications professionals.

Knowing all that, we should be the world’s greatest communicators. So why did I find myself recently sitting in front of a room full of 50+ bloggers—media-savvy bloggers who work with PR folks every day—who were desperate for some sort of clue about what exactly it is that PR people do and expect of them?
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9 Feb 2016

Big Game Delights, but Lacks Surprises
             Entertainment

One of the reasons why “The Big Game” is consistently one of the most watched live events of the year is because of the many layers of discovery and surprise, from the players enjoying their history-making moment to the over-the-top halftime spectacle to the ads that keep us entertained when there’s a break in action on the field. However, over the years as the media has turned the game into an EVENT that occupies hours of airtime before a player even steps on the field, there continues to be fewer surprises for viewers. Read more…

11 Dec 2015
             Food & Beverage

As part of the Hunter Holidays 2015 countdown, we asked Hunter PR founder Barbara Hunter to share with us her favorite holiday cookie recipe. She provided a recipe for Rum Balls, with a brief story that nods to the tradition of family holiday recipes being passed from generation to generation.
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7 Dec 2015

Pitching Santa: How Media Tips Apply to Writing A Letter to Santa
             Traditional Media

A good PR professional knows how to break through the media clutter, but how do you break through the clutter of Santa’s mailbox? In honor of National Letter Writing Day, our National Media Relations team offers five tips on how to “pitch” Santa based on tried and true tips for pitching the media.

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11 Sep 2015
             Marketing Communications

Recently I had the opportunity to speak about integrated marketing and the future of PR at my alma mater, Hofstra University, in a conference sponsored by their chapter of PRSSA. I was surprised to see so many hands go up after my presentation with questions less about the content of what I presented, and more about my specific role at the agency, what’s it like working at Hunter, and any pointers and tips I could share for these soon-to-be college graduates. In my four plus years at Hunter PR, I’ve seen the agency grow in size and scope, but also in our ability to adapt to the ever-changing world of PR. With that in mind, I put myself in their shoes and thought about what I would want to know in 2015 if I was just starting my career in PR.
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21 Aug 2015

“Inter(n)view” with Hunter PR’s Barbara Hunter Fellow
             Marketing Communications

As part of Hunter PR’s 25th anniversary celebration, we announced the Barbara Hunter Fellow program to honor the agency’s founder. This summer, we welcomed our first Fellow, Victoria Dellacava a junior at the University of Delaware, to the Hunter halls. She joined the health and social media teams during her internship. To describe her experience, she answers a series of questions in the following “Inter(n)view.”
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27 May 2015

Millennials & the Changing Global Landscape for Food PR
             Food & Beverage

As I was preparing to take on the role of Managing Director of the new Hunter Public Relations office in London, I was reflecting on an experience I had with a friend several years ago when he sent me a satirical article about people taking pictures of their food. He was teasing me about how much I was snapping and sharing everything that was put in front of me. Little did he know, I was actually participating in a global food-sharing movement. Technology, emerging social platforms, an acceptance of phones at the table and a slew of “how to take a great food photo on mobile” stories all fueled the ever-evolving landscape of how people talk about and share their culinary experiences.

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