5 Apps Every Food & Beverage Marketer Should Know

April 11, 2013 // By: // No Comments

Food & Beverage     



As food and beverage marketers, not only is it important for us to stay on top of the latest and greatest apps our target consumers are using, but we must also look for ways to tap into these apps for marketing purposes. For instance, some apps — such as Appetites or Speakeasy Cocktails — offer expert advice and/or tutorials. This provides a great opportunity to leverage a brand spokesperson or ambassador to provide fresh content for target consumers seeking information via apps.

Below are five apps I think every food and beverage marketer should know — and download today.


Appetites

This app is perfect for everyday cooks and those wanting to turn their culinary skills up a notch. It offers video cooking instructions by culinary experts, including 30 step-by-step video cooking classes. Cooking along with video is becoming increasingly popular among all levels of at-home cooks, so whether you are seeding their experts products to use or partnering with Appetites to feature a branded chef demo, you are sure to reach your target with this app. The folks behind the app seem to utilize a lot of foodie bloggers, so if you are looking to build a relationship with one of these online influencers, this could be a great way to work with them.

Free on iTunes

 

Grocery IQ

Buying quality ingredients shouldn’t have to be expensive — fiscal crisis be damned! Grocery IQ is a grocery list builder, a multi-barcode scanner and a store locator, but perhaps its most useful feature is the coupon section.  Consumers can search for free coupons and view recommended ones based on their grocery list, then they can print, email or add the coupons to their local store loyalty card. And last but not least, there is a list share function – so it’s easy to add items to anyone’s “honey do” list!

Free on iTunes and Google Play

 

HarvestMark Food Traceability

Consumers today have more access to information about their food than ever before, and they are often searching for this information while in store. The HarvestMark Food Traceability app partners with brands so consumers can trace fresh food back to the farm where it came from. Partner brands print a special code on participating food items — including veggies, fruit and chicken — allowing consumers to scan for current information on when and how the food was grown. There are currently over 400 companies and more than 3,000 farms throughout North America using the HarvestMark platform, and consumers are sure to clamor for more.

Free on iTunes

 

Pair It!

In my humble opinion, no meal is complete without a great bottle of wine. Created by wine pairing expert, chef and educator Bruce Riezenman from the Sonoma County Wine Country, Pair It! helps the at-home chef find the perfect red or white wine to serve with any type of dish. It features a wine library with more than 180 domestic and foreign types of wine, a food library with over 1,000 selections, “Quick Pair” recommendations, flavor descriptions and even a pronunciation guide for every wine varietal. Cheers!

$4.99 on iTunes and Google Play

 

Speakeasy Cocktails

This is the perfect app for the at-home mixologist. Whether you crave the perfect cocktail for yourself or you’re trying to impress guests, this app offers more than 200 cocktail recipes from mixologists all over the world. Created by two of the leaders in the speakeasy revival, Jim Meehan and Joseph Schwartz, the video tutorials and instructional graphics can turn any weekend warrior into a cocktail pro in no time flat.

$9.99 on iTunes 

About the Author

Julie Camp

Julie Camp is a vice president at Hunter PR specializing in food & beverage.