Record-breaking numbers for both television viewership and social media activity were clocked during the big game this weekend. And while we’re still talking about the highlights (dancing sharks! interceptions!) and lowlights (sad ads. interceptions!) of the action on and off the field, we’ve also had some time to digest the social game play that paralleled the big game. This year, we’re taking our conversation from the Hunter office water cooler to the digital water cooler and sharing what surprised, delighted and inspired us from the Super Bowl marketing game.
The weather is getting colder, the days are getting shorter, and holiday displays are already popping up in the grocery store. For us at Hunter PR this means another annual ritual has kicked into high gear: The Hunter PR Food News Study! The interdisciplinary team made up of members from our agency’s food practice, national media relations and research & insights departments, along with our partners at Libran Research & Consulting, have already begun the process of pouring over hundreds (nay, thousands) of archived food stories from the year. However, we still have some unfinished business from last year’s study to attend to – the reveal of our Food News Consumers segmentation study.
It’s no secret that the U.S. Hispanic segment offers companies a big growth opportunity, and it is exciting to see that many brands are already implementing strategies to reach this diverse consumer.
Over the years, social media has revolutionized the public relations space. PR pros have now been granted endless avenues with which to connect to journalists. Thanks to Instagram, I’ve been able to connect with them through this photo sharing social network. Instagram is intended to “capture and share the world’s moments” with friends, family and as a fortunate byproduct, the media.
These days, getting a brand to stand out among competitors often means taking the brand out of its comfort zone. Whether it’s positioning an over-the-counter brand as a beauty accessory or leveraging a pop culture moment to build consumer buzz, breaking through the clutter often means aligning with unique partners, people and sometimes doing so at unexpected places.
For the first time since 1976, the 66th Annual Emmy Awards were held on a Monday, one of the many changes host Seth Meyers highlighted in this year’s telecast. In his opening monologue, Meyers poked fun at dramas such as Orange is the New Black that were submitted as comedies, which he credited to the writers in television for creating exceptional and multifaceted work. He made light of the fact MTV still has an award show for the music videos they no longer air, similar to network TV holding an awards show when all of the awards go to cable and Netflix. While Meyers’ comments were mostly made in jest, they served as a reminder the television industry is continuing to undergo a season of change.
In today’s world of “gotcha” journalism in which on an-air gaffe can spread virally in a matter of minutes, media training is more essential than ever. But to take a counterintuitive twist on the old adage of “practice makes perfect,” too much practice doesn’t make perfect. Just as overtraining in the gym diminishes results, the same is often true when overtraining for a media interview.
Today, Hunter Public Relations joined the MDC Partners Strategic Communications Group. This is a very exciting milestone in our 25-year history as we have found a strategic partner who shares our vision for the future, our entrepreneurial drive and above all, our focus on culture and client service.
This occasion has caused me to reflect on the symbiotic partnerships that have shaped so many successful businesses, including Hunter PR.
When a bright-eyed, teenaged Courteney Cox was pulled on stage in Bruce Springsteen’s “Dancing in the Dark” music video, she realized a dream shared by people everywhere. That is, the dream of a face-to-face, personalized interaction with a their favorite musician, singing just for them! This epic encounter took place in 1984, so unfortunately Ms. Cox was unable to post photos of her tickets beforehand, create a streaming Springsteen playlist, check-in at the stadium, or snap and share a selfie with The Boss live from the stage.
I was recently interviewed by eMarketer, Inc. as part of the “U.S. Hispanic Millennials: Bridging Cultural and Technology Gaps” report. It got me thinking about myself, a second generation Hispanic millennial, and how mobile usage affects my own path to purchase, what ads resonate with me and why I choose some brands over others.