When It Comes to Media Training, Don’t Overdo It
             Traditional Media

In today’s world of “gotcha” journalism in which on an-air gaffe can spread virally in a matter of minutes, media training is more essential than ever. But to take a counterintuitive twist on the old adage of “practice makes perfect,” too much practice doesn’t make perfect. Just as overtraining in the gym diminishes results, the same is often true when overtraining for a media interview.

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The Power of Partnership
             Hunter Public Relations

Today, Hunter Public Relations joined the MDC Partners Strategic Communications Group. This is a very exciting milestone in our 25-year history as we have found a strategic partner who shares our vision for the future, our entrepreneurial drive and above all, our focus on culture and client service.

This occasion has caused me to reflect on the symbiotic partnerships that have shaped so many successful businesses, including Hunter PR.
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Once In A Lifetime: Using Special Music Experiences To Drive Consumer Loyalty
             Entertainment

When a bright-eyed, teenaged Courteney Cox was pulled on stage in Bruce Springsteen’s “Dancing in the Dark” music video, she realized a dream shared by people everywhere. That is, the dream of a face-to-face, personalized interaction with a their favorite musician, singing just for them! This epic encounter took place in 1984, so unfortunately Ms. Cox was unable to post photos of her tickets beforehand, create a streaming Springsteen playlist, check-in at the stadium, or snap and share a selfie with The Boss live from the stage.

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Why A Creative Approach to Reaching the U.S. Hispanic Millennial is Essential
             Hispanic Media

I was recently interviewed by eMarketer, Inc. as part of the “U.S. Hispanic Millennials: Bridging Cultural and Technology Gaps” report. It got me thinking about myself, a second generation Hispanic millennial, and how mobile usage affects my own path to purchase, what ads resonate with me and why I choose some brands over others.

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Wrong is Right / Bad is Good
             Marketing Communications

Big ideas are at the heart of successful PR campaigns. So what’s the secret to unearthing big ideas? Knowing that the road to a big idea is paved with lots and lots of bad, wrong ideas.

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From Behind the Line into the Spotlight: Chefs as Brand Spokespeople
             Food & Beverage

From Top Chef to The Chew and from glossy magazine covers to YouTube highlights and general web content, it’s nearly impossible to avoid the influence of star chefs today. Food news and chef appearances are no longer contained to the Food Network and The New York Times Dining section. They are everywhere. They are making their mark and brands are taking notice.
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Hispanicize 2014: A Novata’s Report From the Front Lines
             Hispanic Media

I recently returned from my first Hispanicize experience. Hispanicize, the largest annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, film, music and innovation, has emerged as THE place to be for marketers and I was able to experience it all as a first-time attendee. There were so many people to meet, brands to experience, panels to attend, experts to learn from, and, of course, so much entertainment to enjoy.
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             Miscellaneous

April showers bring viral videos? This seems to be the case for a few brands that launched videos with compelling messages in recent weeks. These videos resonated with consumers, quickly gained traction, and earned the coveted “viral video” badge of honor. Whether these videos were discovered on Twitter, Facebook, traditional news, email or good ole’ word-of-mouth, here are some of the videos being shared in the halls of Hunter PR and beyond.

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Lessons Learned From Another Year at SXSW Interactive
             Consumer Electronics

A few weeks ago I returned from SXSW Interactive where for the third year in a row, I managed an on-site activation on behalf of my client, 3M. Every year, I enjoy checking out what brands are there and how they used their activation to meet their marketing objectives.

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Hispanicize is Here! Are you ready?
             Hispanic Media

As a Miami native, I’m so proud that the most talented Latino bloggers, journalists and top film, music and marketing executives touch down in Miami for a week to support, learn and share with each other at Hispanicize. Now in its fifth year, Hispanicize is one of the largest national events that brings together more than 1,000 Hispanic thought leaders in the areas of film, music, marketing, social media, tech and traditional media.
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