Social & Digital Media

They say communication is the key to a great relationship.

They say relationships are at the heart of Public Relations.

They say PR practitioners are communications professionals.

Knowing all that, we should be the world’s greatest communicators. So why did I find myself recently sitting in front of a room full of 50+ bloggers—media-savvy bloggers who work with PR folks every day—who were desperate for some sort of clue about what exactly it is that PR people do and expect of them?
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Big Game Delights, but Lacks Surprises
             Entertainment

One of the reasons why “The Big Game” is consistently one of the most watched live events of the year is because of the many layers of discovery and surprise, from the players enjoying their history-making moment to the over-the-top halftime spectacle to the ads that keep us entertained when there’s a break in action on the field. However, over the years as the media has turned the game into an EVENT that occupies hours of airtime before a player even steps on the field, there continues to be fewer surprises for viewers. Read more…

             Food & Beverage

As part of the Hunter Holidays 2015 countdown, we asked Hunter PR founder Barbara Hunter to share with us her favorite holiday cookie recipe. She provided a recipe for Rum Balls, with a brief story that nods to the tradition of family holiday recipes being passed from generation to generation.
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Pitching Santa: How Media Tips Apply to Writing A Letter to Santa
             Traditional Media

A good PR professional knows how to break through the media clutter, but how do you break through the clutter of Santa’s mailbox? In honor of National Letter Writing Day, our National Media Relations team offers five tips on how to “pitch” Santa based on tried and true tips for pitching the media.

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             Marketing Communications

Recently I had the opportunity to speak about integrated marketing and the future of PR at my alma mater, Hofstra University, in a conference sponsored by their chapter of PRSSA. I was surprised to see so many hands go up after my presentation with questions less about the content of what I presented, and more about my specific role at the agency, what’s it like working at Hunter, and any pointers and tips I could share for these soon-to-be college graduates. In my four plus years at Hunter PR, I’ve seen the agency grow in size and scope, but also in our ability to adapt to the ever-changing world of PR. With that in mind, I put myself in their shoes and thought about what I would want to know in 2015 if I was just starting my career in PR.
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“Inter(n)view” with Hunter PR’s Barbara Hunter Fellow
             Marketing Communications

As part of Hunter PR’s 25th anniversary celebration, we announced the Barbara Hunter Fellow program to honor the agency’s founder. This summer, we welcomed our first Fellow, Victoria Dellacava a junior at the University of Delaware, to the Hunter halls. She joined the health and social media teams during her internship. To describe her experience, she answers a series of questions in the following “Inter(n)view.”
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Millennials & the Changing Global Landscape for Food PR
             Food & Beverage

As I was preparing to take on the role of Managing Director of the new Hunter Public Relations office in London, I was reflecting on an experience I had with a friend several years ago when he sent me a satirical article about people taking pictures of their food. He was teasing me about how much I was snapping and sharing everything that was put in front of me. Little did he know, I was actually participating in a global food-sharing movement. Technology, emerging social platforms, an acceptance of phones at the table and a slew of “how to take a great food photo on mobile” stories all fueled the ever-evolving landscape of how people talk about and share their culinary experiences.

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Super Bowl Reaction Round Table
             Social & Digital Media

Record-breaking numbers for both television viewership and social media activity were clocked during the big game this weekend. And while we’re still talking about the highlights (dancing sharks! interceptions!) and lowlights (sad ads. interceptions!) of the action on and off the field, we’ve also had some time to digest the social game play that paralleled the big game. This year, we’re taking our conversation from the Hunter office water cooler to the digital water cooler and sharing what surprised, delighted and inspired us from the Super Bowl marketing game.

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The Six Food News Consumers You Need to Know
             Food & Beverage

The weather is getting colder, the days are getting shorter, and holiday displays are already popping up in the grocery store. For us at Hunter PR this means another annual ritual has kicked into high gear: The Hunter PR Food News Study! The interdisciplinary team made up of members from our agency’s food practice, national media relations and research & insights departments, along with our partners at Libran Research & Consulting, have already begun the process of pouring over hundreds (nay, thousands) of archived food stories from the year. However, we still have some unfinished business from last year’s study to attend to – the reveal of our Food News Consumers segmentation study.

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Planning for 2015: Are You Engaging the Fastest Growing Minority in the U.S.?
             Hispanic Media

It’s no secret that the U.S. Hispanic segment offers companies a big growth opportunity, and it is exciting to see that many brands are already implementing strategies to reach this diverse consumer.

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