They say communication is the key to a great relationship.
They say relationships are at the heart of Public Relations.
They say PR practitioners are communications professionals.
Knowing all that, we should be the world’s greatest communicators. So why did I find myself recently sitting in front of a room full of 50+ bloggers—media-savvy bloggers who work with PR folks every day—who were desperate for some sort of clue about what exactly it is that PR people do and expect of them?