Recently, Hunter Public Relations’ Entertainment Department authored an article for PR News on the changing relationship between celebrities and brands. While it is not new news that celebrity endorsements have become common practice for PR professionals, what is new is the way these partnerships are taking shape. Read more…
Television history was made this week when Despierta America’s Karla Martínez and Raul González switched places with Good Morning America’s (GMA) Lara Spencer and Sam Champion to create a bilingual morning show mash-up between two of the most recognized morning shows in the U.S.
Historically, the goal for publicists has been to secure ink for their clients in top publications by pitching story angles or new announcements to journalists, providing them with key messages and waiting for their articles to appear in print. Today, however, there is a shift from relying on this traditional model, as brands are empowered to create and disseminate their own content through online newsrooms and a host of digital and social channels.
Influencer engagement has long been an effective strategy in the ongoing construction of brand affinity, but as words are being catapulted across the globe via digital communication efforts, the impact of a smaller network of tastemakers has grown. This rings especially true in the world of food and beverage influencers.
It’s no surprise that U.S. media were on high alert the weeks leading up to and following the July 22 birth of George Alexander Louis, the future king of England. Just about every major American print, broadcast and online news outlet had correspondents across the pond capturing minute-by-minute updates, released through digital and traditional content. At the same time, some marketers prepared for a shift in brand communication strategies to leverage the event.
Recently Hunter Public Relation’s Hispanic Strategies and Solutions shared some insights with PR Week in a three-part series on how to engage with specific segments within the U.S. Hispanic population. I honed in on Hispanic millennials, took an even deeper look at Hispanic males of this generation and finally discussed the Latino Boomers.
U.S. Hispanic television continues to grow with the recent announcement that CNN Latino is expanding to Miami after already having a presence in Los Angeles, New York, Tampa and a few other markets. At the same time that Spanish language television programming is flourishing, mainstream programming is also being created to reach the more acculturated Latino viewer, with the newest example being the new Lifetime show Devious Maids, co-produced by Eva Longoria.