Over the years, Hunter Public Relations has managed dozens of anniversary campaigns on behalf of our clients. In 1990, we celebrated the 125th Anniversary of Tabasco brand pepper sauce by hosting a crawfish boil for more than 100 food and media influencers, which included recreating a bayou in the middle of Manhattan. In 1997, we helped the Jell-O brand celebrate its 100th by opening its own museum in its birthplace of LeRoy, New York. A few years later, we opened another hall of fame in Hastings, Nebraska to honor the the 75th anniversary of Kool-Aid and its famous happy-go-lucky “spokespitcher,” the Kool-Aid Man.
What if you could target moms by marketing to dads? What if you could appeal to intelligent men by including strong women in your message? This might sound like selling to cats by appealing to dogs, but it’s very different—for one thing, we’re all human.
Let me back up. This starts with the Dad 2.0 Summit.
Held this year in late January in New Orleans, the Dad 2.0 Summit is described by its founders as “an annual conference where marketers, social media leaders, and blogging parents connect to discuss the changing voice and perception of modern fatherhood.” As a marketer and a dad, I was ostensibly there to learn how Hunter PR and our brands can best work with the increasingly vocal Internet Dad contingent.
Since 2003, Hunter PR has polled Americans about the top food news of the year. From outbreaks of food related illness, to nutrition and health issues, controversies over legislation, and the fun stuff, like the surge in popularity of all things bacon, Americans and the media that serve them place an enormous amount of importance, and rightly so, on information about the food they eat and its impact on their health and wallets. In fact, our annual Food News Study finds that almost half rate food related news as more important than other news stories. As an agency built on food & beverage public relations, that’s music to our ears.
Recently, Hunter Public Relations’ Entertainment Department authored an article for PR News on the changing relationship between celebrities and brands. While it is not new news that celebrity endorsements have become common practice for PR professionals, what is new is the way these partnerships are taking shape. Read more…
Television history was made this week when Despierta America’s Karla Martínez and Raul González switched places with Good Morning America’s (GMA) Lara Spencer and Sam Champion to create a bilingual morning show mash-up between two of the most recognized morning shows in the U.S.
Historically, the goal for publicists has been to secure ink for their clients in top publications by pitching story angles or new announcements to journalists, providing them with key messages and waiting for their articles to appear in print. Today, however, there is a shift from relying on this traditional model, as brands are empowered to create and disseminate their own content through online newsrooms and a host of digital and social channels.
Influencer engagement has long been an effective strategy in the ongoing construction of brand affinity, but as words are being catapulted across the globe via digital communication efforts, the impact of a smaller network of tastemakers has grown. This rings especially true in the world of food and beverage influencers.
It’s no surprise that U.S. media were on high alert the weeks leading up to and following the July 22 birth of George Alexander Louis, the future king of England. Just about every major American print, broadcast and online news outlet had correspondents across the pond capturing minute-by-minute updates, released through digital and traditional content. At the same time, some marketers prepared for a shift in brand communication strategies to leverage the event.