Big ideas are at the heart of successful PR campaigns. So what’s the secret to unearthing big ideas? Knowing that the road to a big idea is paved with lots and lots of bad, wrong ideas.
From Top Chef to The Chew and from glossy magazine covers to YouTube highlights and general web content, it’s nearly impossible to avoid the influence of star chefs today. Food news and chef appearances are no longer contained to the Food Network and The New York Times Dining section. They are everywhere. They are making their mark and brands are taking notice.
I recently returned from my first Hispanicize experience. Hispanicize, the largest annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, film, music and innovation, has emerged as THE place to be for marketers and I was able to experience it all as a first-time attendee. There were so many people to meet, brands to experience, panels to attend, experts to learn from, and, of course, so much entertainment to enjoy.
April showers bring viral videos? This seems to be the case for a few brands that launched videos with compelling messages in recent weeks. These videos resonated with consumers, quickly gained traction, and earned the coveted “viral video” badge of honor. Whether these videos were discovered on Twitter, Facebook, traditional news, email or good ole’ word-of-mouth, here are some of the videos being shared in the halls of Hunter PR and beyond.
As a Miami native, I’m so proud that the most talented Latino bloggers, journalists and top film, music and marketing executives touch down in Miami for a week to support, learn and share with each other at Hispanicize. Now in its fifth year, Hispanicize is one of the largest national events that brings together more than 1,000 Hispanic thought leaders in the areas of film, music, marketing, social media, tech and traditional media.
No Mom, What I Do is Not Like on “Mad Men”
My folks each had decades of experience in Public Relations and Marketing, dating back to the 1970’s when they both did PR for the Arizona State Fair and Coliseum. So when I talk with them about my work, it is with a short hand that many of my colleagues aren’t fortunate enough to share with their parents.
For many of my co-workers, it’s not uncommon for them to hear the following from their parents: “I just saw that amazing super bowl commercial, honey. Did you make that?” Or, “I was coming home from the store and saw that big billboard. Is that yours?!”
Over the years, Hunter Public Relations has managed dozens of anniversary campaigns on behalf of our clients. In 1990, we celebrated the 125th Anniversary of Tabasco brand pepper sauce by hosting a crawfish boil for more than 100 food and media influencers, which included recreating a bayou in the middle of Manhattan. In 1997, we helped the Jell-O brand celebrate its 100th by opening its own museum in its birthplace of LeRoy, New York. A few years later, we opened another hall of fame in Hastings, Nebraska to honor the the 75th anniversary of Kool-Aid and its famous happy-go-lucky “spokespitcher,” the Kool-Aid Man.
What if you could target moms by marketing to dads? What if you could appeal to intelligent men by including strong women in your message? This might sound like selling to cats by appealing to dogs, but it’s very different—for one thing, we’re all human.
Let me back up. This starts with the Dad 2.0 Summit.
Held this year in late January in New Orleans, the Dad 2.0 Summit is described by its founders as “an annual conference where marketers, social media leaders, and blogging parents connect to discuss the changing voice and perception of modern fatherhood.” As a marketer and a dad, I was ostensibly there to learn how Hunter PR and our brands can best work with the increasingly vocal Internet Dad contingent.
Since 2003, Hunter PR has polled Americans about the top food news of the year. From outbreaks of food related illness, to nutrition and health issues, controversies over legislation, and the fun stuff, like the surge in popularity of all things bacon, Americans and the media that serve them place an enormous amount of importance, and rightly so, on information about the food they eat and its impact on their health and wallets. In fact, our annual Food News Study finds that almost half rate food related news as more important than other news stories. As an agency built on food & beverage public relations, that’s music to our ears.