These days, getting a brand to stand out among competitors often means taking the brand out of its comfort zone. Whether it’s positioning an over-the-counter brand as a beauty accessory or leveraging a pop culture moment to build consumer buzz, breaking through the clutter often means aligning with unique partners, people and sometimes doing so at unexpected places.
For the first time since 1976, the 66th Annual Emmy Awards were held on a Monday, one of the many changes host Seth Meyers highlighted in this year’s telecast. In his opening monologue, Meyers poked fun at dramas such as Orange is the New Black that were submitted as comedies, which he credited to the writers in television for creating exceptional and multifaceted work. He made light of the fact MTV still has an award show for the music videos they no longer air, similar to network TV holding an awards show when all of the awards go to cable and Netflix. While Meyers’ comments were mostly made in jest, they served as a reminder the television industry is continuing to undergo a season of change.
In today’s world of “gotcha” journalism in which on an-air gaffe can spread virally in a matter of minutes, media training is more essential than ever. But to take a counterintuitive twist on the old adage of “practice makes perfect,” too much practice doesn’t make perfect. Just as overtraining in the gym diminishes results, the same is often true when overtraining for a media interview.
Today, Hunter Public Relations joined the MDC Partners Strategic Communications Group. This is a very exciting milestone in our 25-year history as we have found a strategic partner who shares our vision for the future, our entrepreneurial drive and above all, our focus on culture and client service.
This occasion has caused me to reflect on the symbiotic partnerships that have shaped so many successful businesses, including Hunter PR.
When a bright-eyed, teenaged Courteney Cox was pulled on stage in Bruce Springsteen’s “Dancing in the Dark” music video, she realized a dream shared by people everywhere. That is, the dream of a face-to-face, personalized interaction with a their favorite musician, singing just for them! This epic encounter took place in 1984, so unfortunately Ms. Cox was unable to post photos of her tickets beforehand, create a streaming Springsteen playlist, check-in at the stadium, or snap and share a selfie with The Boss live from the stage.
I was recently interviewed by eMarketer, Inc. as part of the “U.S. Hispanic Millennials: Bridging Cultural and Technology Gaps” report. It got me thinking about myself, a second generation Hispanic millennial, and how mobile usage affects my own path to purchase, what ads resonate with me and why I choose some brands over others.
From Top Chef to The Chew and from glossy magazine covers to YouTube highlights and general web content, it’s nearly impossible to avoid the influence of star chefs today. Food news and chef appearances are no longer contained to the Food Network and The New York Times Dining section. They are everywhere. They are making their mark and brands are taking notice.
I recently returned from my first Hispanicize experience. Hispanicize, the largest annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, film, music and innovation, has emerged as THE place to be for marketers and I was able to experience it all as a first-time attendee. There were so many people to meet, brands to experience, panels to attend, experts to learn from, and, of course, so much entertainment to enjoy.
April showers bring viral videos? This seems to be the case for a few brands that launched videos with compelling messages in recent weeks. These videos resonated with consumers, quickly gained traction, and earned the coveted “viral video” badge of honor. Whether these videos were discovered on Twitter, Facebook, traditional news, email or good ole’ word-of-mouth, here are some of the videos being shared in the halls of Hunter PR and beyond.